Palmer, Adrian <br/><br/>
Principles of services marketing / Adrian Palmer .- 3rd ed. 

 - 3e 
 - London : McGraw-Hill, 2001 
 - xiii, 516 p. : ill. ; 24 cm.  
<br/><br/><label>ISBN: </label>0071189769 9  (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.      Service industries -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL