Reed, Peter W.,   <br/><br/>
Strategic marketing planning / Peter Reed.  

 - South Melbourne : Thomson Learning, 2003 
 - xi, 307 p. : ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>0170107841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Planning.         Marketing -- Management.  
<br/><br/><label>Dewey Class. No.: </label>658.802 REE