TY  - BOOK
AU  - Lovelock, Christopher H.
TI  - Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
SN  - 0131268465
U1  - 658.8 LOV 
CY  - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.
KW  - Professions--Marketing.            Service industries--Marketing
ER  -