Lovelock, Christopher H. <br/><br/>
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. 

 - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. 
 - xviii, 652 p. : ill., map ; 26 cm. 
<br/><br/><label>ISBN: </label>0131268465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.            Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV