00438nam a2200157Ia 45000010006000000050017000060080041000230200020000640820014000841000019000982450052001172500008001692600052001773000037002296500014002661006520261006004229.0120911s9999    xx            000 0 und d  a0130497150 (IE)  a658.8 KOT  aKotler, Philip  aMarketing management / Philip Kotler.- 11th ed.  a11e  aUpper Saddle River, N.J. : Prentice Hall, c2003  axxix,706 p. : col. ill. ; 26 cm.  aMarketing