Kotler, Philip <br/><br/>
Marketing management / Philip Kotler.- 11th ed. 

 - 11e 
 - Upper Saddle River, N.J. : Prentice Hall, c2003 
 - xxix,706 p. : col. ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>0130497150 (IE) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT