TY  - BOOK
AU  - Walker, Orville C.
TI  - Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. 
SN  - 9780071263917
U1  - 658.8 MAR 
CY  - Boston, MA : McGraw-Hill/Irwin, c2008. 
KW  - Marketing--Management
ER  -