Walker, Orville C. <br/><br/>
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.  

 - 6th ed., McGraw-Hill international ed. 
 - Boston, MA : McGraw-Hill/Irwin, c2008.  
 - xx, 346 p. : ill. ; 26 cm.  
<br/><br/><label>ISBN: </label>9780071263917 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR