Global marketing / Mark C. Green, Warren J. Keegan.
By: Green, Mark C.
Material type:
BookPublisher: Harlow, England : Pearson, [2020]Edition: Tenth edition, global edition.Description: 627 pages : color illustrations, maps ; 28 cm.ISBN: 9781292304021.Subject(s): Export marketingDDC classification: 658.84 GRE 2020
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Nilai University Library General Stacks | 658.84 GRE 2020 (Browse shelf) | Available | 1000024350 |
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| 658.83420994 CON 2011 Consumer behaviour : | 658.84 CAT 2016 International marketing / | 658.84 CAT 2016 International marketing / | 658.84 GRE 2020 Global marketing / | 658.84 HOL Global marketing : | 658.84 HOL Global marketing : | 658.84 KEE 2013 |aGlobal marketing /|cWarren J. Keegan, Mark C. Green. |
Includes bibliographical references and index.
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