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Consumer behavior : building marketing strategy / David Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins.

By: Mothersbaugh, David L.
Material type: materialTypeLabelBookPublisher: New York, NY : McGraw Hill LLC, [2024]Edition: Fifteenth Edition.Description: xix, 824 pages : color illustrations ; 26 cm.ISBN: 9781266114762 (paperback).Subject(s): Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studiesDDC classification: 658.8342 MOT 2024
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Open Shelf Books Open Shelf Books Nilai University Library
General Stacks 		658.8342 MOT 2024 (Browse shelf) Available 1000024341
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Includes index

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