Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.
By: Armstrong, Gary (Gary M.).
Contributor(s): Kotler, Philip | Opresnik, Marc O. (Marc Oliver).
Material type:
BookPublisher: Harlow, Essex : Pearson Education Limited, c[2017]Edition: Thirteenth edition, Global edition.Description: 669 pages : illustrations (colour) ; 28 cm.ISBN: 9781292146508 (pbk.); 1292146508 (pbk.).Subject(s): Marketing | Marketplaces | PricingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Nilai University Library General Stacks | 658.8 ARM 2017 (Browse shelf) | Available | 1000023944 |
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| 658.7 MAN 2021 Global logistics and supply chain management / | 658.8 ARM 2015 Marketing : | 658.8 ARM 2015 Marketing : | 658.8 ARM 2017 Marketing : | 658.8 ARM 2023 Marketing : | 658.8 ARM 2023 Marketing : | 658.8 BAI 2017 Fundamentals of marketing / |
Includes bibliographical references and index.
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