Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
By: West, Douglas C.
Contributor(s): Ford, John B. (John Battice) | Ibrahim, Essam.
Material type:
BookPublisher: Oxford, United Kingdom : Oxford University Press, c[2015]Edition: Third edition.Description: xxi, 571 pages : illustrations (some color) ; 25 cm.ISBN: 9780199684090 (pbk.); 019968409X (pbk.).Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8101
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
|
Nilai University Library General Stacks | 658.8101 WES 2015 (Browse shelf) | Available | 1000023938 |
Total holds: 0
Includes bibliographical references and index.
There are no comments for this item.