Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.
By: Jobber, David.
Contributor(s): Ellis-Chadwick, Fiona.
Material type:
BookPublisher: Maidenhead : McGraw-Hill Higher Education, c[2016]Edition: Eighth edition.Description: xxx, 813 pages : colour illustrations ; 26 cm.ISBN: 9780077174149.Subject(s): Marketing | Marketing Europe Case studiesDDC classification: 658.8
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Nilai University Library General Stacks | 658.8 JOB 2016 (Browse shelf) | Available | 1000023561 |
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| 658.8 FIS Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. | 658.8 FIS Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. | 658.8 HOL Marketing management : | 658.8 JOB 2016 Principles and practice of marketing / | 658.8 KER Strategic marketing problems : | 658.8 KOT 2016 Principles of marketing / | 658.8 KOT 2016 Principles of marketing / |
Includes bibliographical references and index.
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