Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
Contributor(s): Kotler, Philip | Bowen, John T | Makens, James C | Baloglu, Seyhmus.
Material type:
BookPublisher: Harlow, England : Pearson Education Limited, c2017Edition: 7th ed.Description: 680 pages : illustrations ; 29 cm.ISBN: 978129215656.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Nilai University Library General Stacks | 647.940688 KOT 2017 (Browse shelf) | Available | 1000023425 |
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| 647.940683 HAY 2016 Human resources management in the hospitality industry / | 647.940683 HAY 2016 Human resources management in the hospitality industry / | 647.940688 KOT 2014 Marketing for hospitality and tourism / | 647.940688 KOT 2017 Marketing for hospitality and tourism / | 647.940688 REI Hospitality marketing management / | 647.940688 REI Hospitality marketing management / | 647.95068 COU 2014 Food and beverage service / |
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