Marketing channels / Anne T. Coughlan ... [et al.].
Contributor(s): Coughlan, Anne T | Stern, Louis W | Anderson, Erin.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006Edition: 7th ed.Description: xxii, 602 p. : ill. ; 25 cm.ISBN: 0131913468 (casebound : alk. paper).Subject(s): Marketing channelsDDC classification: 658.87 Online resources: Table of contents only
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Nilai University Library General Stacks | 658.87 MAR 2006 (Browse shelf) | Available | 1000023241 |
Total holds: 0
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| 658.848 GRE 2020 Global marketing | 658.848 GRE 2020 Global marketing | 658.87 BER 2013 Retail management : | 658.87 MAR 2006 Marketing channels / | 658.87 ROS 2013 Marketing channels : | 658.872 CHA 2012 Digital marketing : | 658.872 CHA 2012 Digital marketing : |
Includes bibliographical references and indexes.
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