Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Material type:
BookPublisher: Boston, [Mass.] ; London : Pearson, c2013Edition: 4th ed., Global ed.Description: 590 p. : col. ill., ports. (chiefly col.) ; 28 cm.ISBN: 9780273779414 (paperback) :; 0273779419 (paperback) :.Subject(s): Brand name products -- Management | Management and Business StudiesDDC classification: 658.827
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Nilai University Library General Stacks | 658.827 KEL 2013 (Browse shelf) | Available | 1000023216 |
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| 658.8101 WES 2015 Strategic marketing : | 658.82 PIC Integrated marketing communications / | 658.82 PIC 2001 Integrated marketing communications / | 658.827 KEL 2013 Strategic brand management : | 658.83 BUR 2020 Marketing research / | 658.83 MAL 2020 Marketing research : | 658.8342 BLA Consumer behavior / |
Includes bibliographical references and index.
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