Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip [author.].
Contributor(s): Armstrong, Gary (Gary M.) [author.].
Material type:
BookPublisher: Harlow, Essex : Pearson Education Limited, c2016Edition: 16th ed; Global edition.Description: 731 pages : color illustrations ; 28 cm.ISBN: 9781292092485 (pbk.) :.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
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Nilai University Library General Stacks | 658.8 KOT 2016 (Browse shelf) | Available | 1000023178 | ||
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Open Shelf Books
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Nilai University Library General Stacks | 658.8 KOT 2016 (Browse shelf) | Available | 1000023179 |
Total holds: 0
Includes bibliographical references and index.
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