Strategic marketing problems : cases and comments / Roger A. Kerin ; Robert A. Peterson.
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A. (Robert Allen).
Material type:
BookPublisher: Upper Saddle River, N.J. ; [Great Britain] : Pearson Education International, 2004Edition: 10th ed., International ed.Description: viii, 696 p. : ill., maps ; 28 cm.ISBN: 9780131230309.Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case Studies | Management and Business StudiesDDC classification: 658.802
Contents:
Previous ed.: 2001.
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
|
Nilai University Library General Stacks | 658.802 KER 2004 (Browse shelf) | Available | 1000022899 |
Total holds: 0
Includes bibliographical references and index.
Previous ed.: 2001.
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