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International marketing : text and cases / Justin Paul, Ramneek Kapoor.

By: Paul, Justin.
Contributor(s): Kapoor, Ramneek.
Material type: materialTypeLabelBookPublisher: New Delhi : Tata McGraw-Hill, c2012Edition: 2nd ed.Description: xv, 503 p. : ill. ; 24 cm.ISBN: 9781259001802 (pbk.).Subject(s): Export marketing -- Case studies | Export marketingDDC classification: 658.84
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