Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A. (Robert Allen).
Material type:
BookPublisher: Boston : Pearson, 2013Edition: 13th ed.Description: 743 p. : ill. ; 28 cm.ISBN: 9780273768944 (pbk. : int. ed.); 0273768948 (pbk. : int. ed.).Subject(s): Marketing -- Case studies. -- Decision making | Marketing -- Case studies. -- ManagementDDC classification: 658.802
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Nilai University Library | 658.802 KER 2013 (Browse shelf) | Available | 21749 |
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| 658.802 KER Strategic marketing problems : | 658.802 KER Strategic marketing problems : | 658.802 KER 2004 Strategic marketing problems : | 658.802 KER 2013 Strategic marketing problems : | 658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Rene�e Mauborgne. | 658.802 LEH ANALYSIS FOR MARKETING PLANNING- 4E | 658.802 LEH Analysis for marketing planning / Donald r. Lehmann, Russell S. Winer .- 5th ed. |
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