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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie A.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irwin, c2009. Edition: 5th ed.Description: xxviii, 708 p. : ill., map ; 26 cm.Subject(s): Service industries - Marketing. Customer services. Marketing
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