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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2010. Description: xv, 188 p. : ill. ; 24 cm.Subject(s): Marketing
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