Consumer behaviour : implications for marketing strategy / Pascale Quester ... [et al.]
Contributor(s): Quester, Pascale G. (Pascale Genevieve) | Neal, Cathy M.
Material type:
BookPublisher: North Ryde, N.S.W. : McGraw-Hill, c2011Edition: 6th ed.Description: xxvi, 654 p. : col. ill. ; 26 cm.ISBN: 9780070287099 (pbk.).Subject(s): Consumer behavior -- Australia | Market surveys -- Australia | Market surveys -- New ZealandDDC classification: 658.83420994
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Nilai University Library General Stacks | 658.83420994 CON 2011 (Browse shelf) | Available | 20105 | ||
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Open Shelf Books
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Nilai University Library General Stacks | 658.83420994 CON 2011 (Browse shelf) | Available | 20106 | ||
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Nilai University Library General Stacks | 658.83420994 CON 2011 (Browse shelf) | Available | 20104 |
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| 658.8342 SOL Consumer behavior : | 658.83420994 CON 2011 Consumer behaviour : | 658.83420994 CON 2011 Consumer behaviour : | 658.83420994 CON 2011 Consumer behaviour : | 658.84 CAT 2016 International marketing / | 658.84 CAT 2016 International marketing / | 658.84 GRE 2020 Global marketing / |
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