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Exploring direct marketing / Lisa O?Malley, Maurice Patterson, Martin Evans.

By: O'Malley, Lisa.
Material type: materialTypeLabelBookPublisher: London ; New York : International Thomson Business Press, 1999. London ; New York : International Thomson Business Press, 1999. Description: xx, 492 p. : ill. (some col.) ; 25 cm.ISBN: 1861524021.Subject(s): Direct marketing
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