Marketing management : a relationship approach / Svend Hollensen.
By: Hollensen, Svend.
Material type:
BookPublisher: New York, NY : Pearson Education, c2010Edition: 2nd ed.Description: xxxiv, 656 p. : ill. ; 26 cm.ISBN: 9780273706830.Subject(s): Relationship marketing | Marketing -- Management | Relationship marketing -- Case studiesDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Nilai University Library General Stacks | 658.8 HOL (Browse shelf) | Available | 19387 | ||
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Open Shelf Books
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Nilai University Library | 658.8 HOL (Browse shelf) | Available | 19386 | ||
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Open Shelf Books
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Nilai University Library | 658.8 HOL (Browse shelf) | Available | 19385 |
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| 658.8 HAA BUSINESS MARKETING : A MANAGERIAL APPROACH -6E | 658.8 HAT EFFECTIVE MANAGEMENT FOR MARKETING | 658.8 HOL Marketing management : | 658.8 HOL Marketing management : | 658.8 HOL Marketing management : | 658.8 HOR MARKETING WITHOUT MEGABUCKS: HOW TO SELL ANTHING ON A SHOESTRING | 658.8 HUN MODERN MARKETING THEORY:CRITICAL ISSUES IN THE PHILOSOPHY OF MARKETING SCIENCE |
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