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Readings in marketing strategies and programs / Joseph PGuiltinan and Gordon WPaul

By: Guiltinan, Joseph P.
Material type: materialTypeLabelBookPublisher: Mcgraw Hill Book Company, 1982 Description: ix, 591 p: ill; 23cm.ISBN: 007048922x.Subject(s): Marketing management - addresses, essays, lectures Marketing - addresses, essays, lecturesDDC classification: 658.8 GUI
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