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International marketing / Philip R. Cateora,Mary C. Gilly, John L. Graham.

By: Cateora, Philip R.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : McGraw-Hill, c2009. Edition: 14th ed.Description: xxxi, 711p. : col. ill., col. maps ; 29 cm.ISBN: 9780071288385.Subject(s): Export marketing. International business enterprisesDDC classification: 658.84 CAT
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