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Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

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BookDescription: pcm.Subject(s): Advertising Sales promotion Communication in marketingDDC classification: 659.1 BEL

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	659.1 BEL (Browse shelf)	Available		13509

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