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Basic marketing : a global-managerial approach / Joseph PCannon, William DPerreault, Jr., EJerome McCarthy.- 16th ed.

By: Cannon, Joseph P.
Material type: materialTypeLabelBookPublisher: Boston, Mass: McGraw-Hill, 2008 Description: pcm.ISBN: 0071101101.Subject(s): Marketing--ManagementDDC classification: 658.8 CAN
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