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Principles of marketing / Philip Kotler, Gary Armstrong.- 12th ed.

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J: Pearson/Prentice Hall, c2008. Description: pcm.ISBN: 0136132375 ( ISE).Subject(s): MarketingDDC classification: 658.8 KOT
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