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Marketing strategy / O.C.Ferrell, Michael Hartline.

By: Ferrell, O.C.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : Thomson/South-Western, c2005Edition: 3rd ed.Description: xx, 628 p.: ill.; 26 cm.ISBN: 0324201400.Subject(s): Marketing--Management | Marketing--Management--Case studies
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Item type Current location Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai University Library
658.8 FER (Browse shelf) Available 14109
Open Shelf Books Open Shelf Books Nilai University Library
658.8 FER (Browse shelf) Available 14110
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