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Destination marketing : an integrated marketing communication approach / Steven Pike.

By: Pike, Steven.
Material type: materialTypeLabelBookPublisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2008. Description: xv, 406 p. : ill. ; 25 cm.ISBN: 9780750686495 .Subject(s): Place marketing. Tourism -- MarketingDDC classification: 338.4791 PIK
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Item type Current location Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai University Library
338.4791 PIK (Browse shelf) Available 16506
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