Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed.
By: Johansson, Johny K.
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BookPublisher: Boston : McGraw-Hill Irwin, c2006. Description: xvi, 647 p. : ill. ; 29 cm.ISBN: 0017244549.Subject(s): Export marketing. Export marketing--ManagementDDC classification: 658.84 JOH
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| 658.84 HOL Global marketing : | 658.84 HUL Marketing Communications | 658.84 JEN AN INTRODUCTION DIRECT MARKETING | 658.84 JOH Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed. | 658.84 KEE 2013 |aGlobal marketing /|cWarren J. Keegan, Mark C. Green. | 658.84 KOT 2015 International marketing / | 658.84 MCB CASES IN COOPERATIVE MARKETING |
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