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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed.

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BookPublisher: Upper Saddle River, Nj : Pearson Prentice Hall, C2006. Description: xxiv, 932 p. : col. ill. ; 26 cm.ISBN: 9780132017732, 0132017733.Subject(s): Hotel,taverns,etc.-marketing 2. Motels-marketingDDC classification: 647.940988 KOT

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	647.940988 KOT (Browse shelf)	Available		16164

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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed.

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