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Principles of marketing / Philip Kotler?[et. al.] - 3rd. ed.

By: Pride, William M.
Material type: materialTypeLabelBookPublisher: Frenchs Forest, N.S.W. : Pearson/Prentice Hall, c2006. Description: xxiii, 598 p. : col. ill., col. facsims., ports. (chiefly col.) ; 26 cm.ISBN: 0733971172.Subject(s): Marketing. Marketing -- ManagementDDC classification: 658.8 PRI
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