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Strategic marketing / David WCravens, Nigel FPiercy.- 8th ed

By: Cravens, David W.
Material type: materialTypeLabelBookPublisher: Boston, Mass: McGraw-Hill, c2006. Description: xvii, 726 p: ill; 26 cm.ISBN: 0072966343.Subject(s): Marketing--Decision making Marketing--Management Marketing--Management--Case studiesDDC classification: 658.8 CRA
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Open Shelf Books Open Shelf Books Nilai University Library
658.8 CRA (Browse shelf) Available 13143
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