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Marketing strategy : a decision-focused approach / Orville CWalker, Jr..[et al.]- 5th ed

Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irvin, c2006 Description: xx, 346 p: ill(some col.) ; 26 cm.ISBN: 0071116745.Subject(s): Marketing--ManagementDDC classification: 658.8 MAR
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