Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
By: Walker, Orville C.
Material type:
BookPublisher: Boston, MA : McGraw-Hill/Irwin, c2008. Edition: 6th ed., McGraw-Hill international ed.Description: xx, 346 p. : ill. ; 26 cm.ISBN: 9780071263917.Subject(s): Marketing--ManagementDDC classification: 658.8 MAR
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
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Nilai University Library | 658.8 MAR (Browse shelf) | Available | 17558 |
Total holds: 0
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