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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010. Edition: 13th ed. (Global edition).Description: 1 v. (various pagings) : ill. (chiefly col.) ; 29 cm.ISBN: 9780137006694.Subject(s): MarketingDDC classification: 658.8 KOT
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