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Product strategy and management / Michael Baker and Susan Hart.- 2nd ed.

By: Baker, Michael John.
Material type: materialTypeLabelBookPublisher: Harlow, England ; New York : FT Prentice Hall, 2007. Description: xviii, 541 p. : ill. ; 25 cm.ISBN: 9780273694502.Subject(s): Product management. New products --Management --Case studiesDDC classification: 658.56 BAK
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