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Marketing planning & strategy / Subhash C. Jain. - 7th ed.

By: Jain, Subhash C.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : Thomson, 2004. Edition: 7e.Description: xviii, 935 p. : ill. ; 24 cm.ISBN: 075933871X.Subject(s): Marketing -- managementDDC classification: 658.802 JAI
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