Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Rene�e Mauborgne.
By: Kim, W. Chan.
Material type:
BookPublisher: Boston, MBoston, Mass. : Harvard Business School Press, c2005. Description: xv, 240 p. : ill. ; 25 cm.ISBN: 9781591396192.Subject(s): New products. Market segmentationDDC classification: 658.802 KIM
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Nilai University Library | 658.802 KIM (Browse shelf) | Available | 17892 |
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| 658.802 KER Strategic marketing problems : | 658.802 KER 2004 Strategic marketing problems : | 658.802 KER 2013 Strategic marketing problems : | 658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Rene�e Mauborgne. | 658.802 LEH ANALYSIS FOR MARKETING PLANNING- 4E | 658.802 LEH Analysis for marketing planning / Donald r. Lehmann, Russell S. Winer .- 5th ed. | 658.802 LUC Marketing strategy and plans / David J. Luck, Ferrel. - 3rd ed. |
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