Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
By: Kotabe, Masaaki.
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2004Edition: 3rd ed.Description: xxii, 694 p. : ill. (some col.), maps ; 29 cm.ISBN: 0471451878.Subject(s): Export marketing --ManagementDDC classification: 658.848 KOT
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| 658.848 KOT Global marketing management / | 658.848 KOT Global marketing management / | 658.848 KOT Global marketing management / | 658.848 KOT Global marketing management / | 658.848 ONK INTERNATIONAL MARKETING ANALYSIS AND STRATEGY | 658.848 PAL International marketing / Stanley Paliwoda. - 2nd ed. | 658.848 PAL INTERNATIONAL MARKETING -2E |
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