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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 10th ed.

By: Pride, William M.

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BookPublisher: Boston : Houghton Mifflin, c1997. Edition: 10e.Description: xxxii, 666 p. : col. ill., col. maps ; 26 cm.ISBN: 0395854733.Subject(s): MarketingDDC classification: 658.8 PRI

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	658.8 PRI (Browse shelf)	Available		12644

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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 10th ed.

By: Pride, William M.

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