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Analysis for marketing planning / Donald r. Lehmann, Russell S. Winer .- 5th ed.

By: Lehmann, Donald R.

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BookPublisher: Boston, Mass. : McGraw-Hill Irwin, c2002. Edition: 5e.Description: xii, 256 p. : ill. ; 23 cm.ISBN: 0071122249 ( International ed.).Subject(s): Marketing -- United States -- ManagementDDC classification: 658.802 LEH

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	658.802 LEH (Browse shelf)	Available		11057

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