Normal view MARC view ISBD view

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.- 9th ed.

By: Hawkins, Del I.
Material type: materialTypeLabelBookPublisher: Boston : Mcgraw-Hill Irwin, C2004. Edition: 9e.Description: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM.ISBN: 0071240403.Subject(s): Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studiesDDC classification: 658.8342 HAW
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)