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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

By: Wells, William.
Material type: materialTypeLabelBookPublisher: New Jersey : Pearson Education, 2003 Edition: 6e.Description: xix, 599 p. : ill. ; 28 cm.ISBN: 0131202065.Subject(s): AdvertisingDDC classification: 659.1 WEL
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