Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi.
Material type:
TextPublication details: New York : Oxford University Press, 2022.Edition: Fouth editionDescription: xxi, 571 pages : illustrations (some color) ; 25 cmISBN: - 9780198856764
- 658.8101 WES 2022
- HF5415.135 .W47 2022
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Nilai University Library Staff office | 658.8101 WES 2022 (Browse shelf(Opens below)) | Available | 1000024387 |
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| 658.3WER 2022 Human resource development : talent development / | 658.4 GRI 2024 Organizational behavior : managing people and organizations / | 658.40120973 HIL 2024 Strategic management : an integrated approach : theory & cases / | 658.8101 WES 2022 Strategic marketing : creating competitive advantage / | RS 001/JUNE/2015 Final year project guidelines |
Includes bibliographical references and index.
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