Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: Harlow, England : Pearson Education Limited, c2016.Edition: 15th edition, Global editionDescription: 714 pages, 118 variously numbered pages : illustrations (some color) ; 29 cmISBN: - 9781292092621 (pbk.)
- 1292092629 (pbk.)
- 658.8 KOT 2016
- HF5415.13 K87 2016
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Nilai University Library General stacks | 658.8 KOT 2016 (Browse shelf(Opens below)) | Available | 1000023943 | ||||||||||||||
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Nilai University Library General stacks | 658.8 KOT 2016 (Browse shelf(Opens below)) | Available | 1000023863 |
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| 658.8 KER Strategic marketing problems : cases and comments / | 658.8 KOT 2016 Principles of marketing / | 658.8 KOT 2016 Principles of marketing / | 658.8 KOT 2016 Marketing management / | 658.8 KOT 2016 Marketing management / | 658.8 KOT 2018 Marketing management : an Asian perspective / | 658.8 KOT 2018 Marketing management : an Asian perspective / |
Includes bibliographical references and index.
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