Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
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TextPublication details: Boston, [Mass.] ; London : Pearson, c2013.Edition: 4th ed., Global edDescription: 590 p. : col. ill., ports. (chiefly col.) ; 28 cmISBN: - 9780273779414 (paperback) :
- 0273779419 (paperback) :
- 658.827 KEL 2013
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Nilai University Library General stacks | 658.827 KEL 2013 (Browse shelf(Opens below)) | Available | 1000023216 |
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| 658.8101 WES 2015 Strategic marketing : creating competitive advantage / | 658.82 PIC Integrated marketing communications / | 658.82 PIC 2001 Integrated marketing communications / | 658.827 KEL 2013 Strategic brand management : building, measuring, and managing brand equity / | 658.83 BUR 2020 Marketing research / | 658.83 MAL 2020 Marketing research : an applied orientation / | 658.8342 BLA Consumer behavior / |
Includes bibliographical references and index.
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